Posted by Roxio Spray
on January 07, 2026
North Miami, Florida
Roxio Spray officially launches with a breakthrough in personal cooling. Designed and produced in North Miami, Roxio introduces a category-defining product that delivers an instant cooling sensation with a completely dry finish. No residue. No stickiness. No oil. Just immediate heat relief, on skin or clothing, wherever heat becomes part of the day.
Created in a city where high temperatures and outdoor living are a constant, Roxio was born from a simple question. Why does cooling still feel wet, heavy, or uncomfortable? The answer is a spray that is dry from the first moment of contact, not something that dries after application. This distinction changes how cooling fits into sports, wellness, and everyday life.
Roxio is built for movement and performance. From padel and tennis courts to soccer fields, motorsport environments, and outdoor live events, the product delivers cooling without interrupting the moment. It works without leaving a trace behind, making it practical for repeated use and modern, on-the-go lifestyles.
At the core of Roxio Spray is Everspray™ technology, the engine that makes this innovation possible. Everspray™ is a next-generation aerosol platform built on advanced HFO propellant systems designed to prioritize safety, performance, and environmental responsibility. The system is non-flammable, non-toxic, dermatologically safe, and formulated with cosmetic-grade ingredients. It is engineered with near-zero environmental impact, with a global warming potential of one or less and zero ozone depletion, and is TSA-compliant at 3.4 fluid ounces.
This technology allows Roxio to deliver cooling in a way that has not existed before. There is no liquid sensation and no residue left on the skin or fabric. The experience is immediate, clean, and controlled.
Roxio is intentionally positioned outside traditional cosmetic and medical categories. It is not a treatment, and it is not a beauty product. It is a personal, on-the-go cooling solution designed for real-world heat exposure. As outdoor sports, wellness experiences, and live events continue to grow, Roxio meets a rising demand for practical heat relief without compromise.
The brand is launching with an aspirational focus on partnerships across sports and outdoor culture, including padel, tennis, soccer, motorsport, and open-air live events. These are environments where heat is constant, and performance depends on comfort and focus.
Living and building in Miami means heat is not theoretical, said Marcelo Zelicovich, founder of Everspray™ and Roxio. It is part of everyday life. We have always looked for better ways to cool down without sacrificing safety or performance. Roxio is the result of years of engineering focused on solving that problem in a way that feels effortless and responsible.
Developed and produced in North Miami, Roxio reflects the city it comes from. Active. Outdoor driven. Unwilling to accept outdated solutions.
Roxio Spray launches with a simple idea at its core. Cooling should be instant, dry, safe, and easy to carry anywhere.
Stay Cool.